Developing Houston: Why the #StopHeightsWalmart Campaign Is an Exercise in Classism

by JaimeRafael on September 5, 2010

Walmart Heights: Not In My Backyard

The manufactured controversy over the development of a new Walmart in Houston’s Heights neighborhood is about as ridiculous and hyperbolic as the so-called Tea Party Movement. Harsh words, but they ring true. The people up-in-arms about the planned and almost definite construction of a Walmart Supercenter just south of I-10 on Yale are angry because it’s Walmart, but more and more the nasty face of classism is making itself known.

Many people who now make up the most vocal populations in the Heights, West End, and surrounding neighborhoods are, for the most part, relatively new inhabitants in the area. I grew up, not in the Heights, but next to the Heights. I went to high school, however, at St. Thomas (which is on the edge of the Heights), and several of my family members and extended family members went to school at either Reagan High School or Hamilton High School. So, I know of one of this city’s most beloved locales fairly well. I was also there through the transition. I watched some of my favorite neighborhood places get torn down, remade, and/or changed to suit the new influx of people buying into the area.

First developed as a “Street Car Suburb,” in the late 19th and early 20th century, the Heights fell into economic disarray after the exodus of white residents beginning in the 1950s. That all changed at the turn of the 21st century. Minute Maid park was right downtown, the Metro LightRail began servicing Downtown, and the so-called “rebirth” of Houston’s Innerloop began. Beginning in the mid to late ’90s, the older houses that were sold after White Flight to less affluent minorities and lower-middle class whites, were being bought and sold to people who now wanted to experience big city-urban life. In the last fifteen years, the Heights and the West End, went from being a “ghetto” many people drove around, to being the darling of every newly minted yuppie. Beautiful turn-of-the-century Heights homes, and great little mid-century West End bungalows were torn down to make room for disgustingly generic town homes. Great old haunts were being bought out and replaced by homogenized franchise establishments. In short a micro-culture was lost to the new influx of young, affluent, self-interested people. Fast forward to Summer 2010, and we get the current ruckus over Walmart.

This is my problem with the anger over Walmart infiltrating the Innerloop: It is hypocritical to say that such a store will be detrimental to the neighborhood after so many of its current residents have already destroyed much of its culture and historical value. These are the same people that bought stucco monstrosities from the likes of Bob Perry. These are the same people that forced, and tried to force, great Houston haunts like Mary Janes, Silky’s, and Walter’s, out of business so that they could try to build their own version of Austin’s sixth street. The people who oppose the Walmart, namely those who run #StopHeightsWalmart, are fighting a battle that is not based on some altruistic notion of worker’s rights or fair trade practices. No they are fighting a battle much like Glenn Beck and Sarah Palin are fighting; they are fighting to keep the identity of their little piece of the country the same. In fact, here is a self-description of the community this group says they represent:

The West End is a redeveloping neighborhood, with a heavy mixture of recent and new construction patio and town homes, next to some mid century pier and beam construction. Most older construction homes have fallen into disrepair, and the neighborhood has become a targeted area for younger singles, couples, and some families to relocate nearer to Downtown, and with a central location close to the heart of the city.  The neighborhood also borders the bustling Washington Ave Corridor. (StopHeightsWalmart.org)

No where in this description does it talk about the people who have not sold out yet. Where are the people who have lived in the West End for 30 years or more? I guess they’re the ones with “older construction homes” that have “fallen into disrepair.” This description of the inner city makes it out to be a pristinely planned community that’s practically brand-new and virginal to the ravaging effects of one too many cars. In reality, the Washington Avenue Corridor is one of the city’s oldest and busiest commerce routes to and from the west. The planned location once held a large and important steel manufacturing company. Johnny Franks gave the many other factories a run for their money in terms of drawing traffic. The Sunbeam bread factory is also a major draw to the area. And, I won’t even start discussing the massive rice mill that once banked Memorial Drive.

The argument against the Heights Walmart is not about being against Walmart, it’s about the people of Walmart. Opponents of the store can lament over the destruction of great neighborhoods and they can finance their private economic impact studies, but if this store were planned for a different part of the Innerloop their vocal objections would be non-existent. If they are so worried about the “responsible development” of Houston, why is this group ignoring the approval by City Hall for companies to drill for gas below Herman Park? Where’s the outrage over that?

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  • http://pulse.yahoo.com/_TWZUFVMPQ4FGFN5FJYDSF4TKOM j.b.s

    no outrage over the ugly Target on Sawyer as I recall!
    Great post!

    • Anonymous

      Exactly. The anger over this store being built is about the people who would shop there, and not about the problems associated with Walmart’s corporate ethos or the neighborhood’s identity.

  • Commandrea

    So, because a few greedy developers were able to have their way with the Heights, we should allow Walmart/Ainbinder to do the same at the taxpayers expense? It’s okay to let the public finance the construction for the largest corporation in the world? Really. Stop playing the class card because it is too transparent. And the Target on Sawyer is in a totally different realm than Heights Walmart, so that argument, too, is moot.

    • Anonymous

      How is raising the point that classism is a major force in the manufactured outrage over the building of a Walmart “too transparent”? I don’t condone the use of tax funds to support any corporation, much less Walmart, but the point of my criticism is that the people who are outraged over this are just mad because the development is not reflective of the image they want to impose on the Heights and the West End.

      If this were a development that was more palatable to the nouveau riche inhabitants of the over-priced cookie-cutter homes that now line the major boulevards and avenues in the Heights and the West End, the people who paid for the #StopHeightsWalmart campaign would not have spent their precious money.

      The use of public funds to finance the development of a privately owned business and piece of land is nothing new. It happens all the time in a society built on the capitalist exploitation of the average worker/tax payer. Until our system is redefined to work for the people, and not corporations acting like people, development will always be for the benefit of the über-wealthy — corporations.

      Walmart said it before, they are gonna build this whether we like it or not. A bunch of capitalists should know that money talks and bullshit walks. One good thing that will come from Walmart, is the business taxes that will go to help Gregory Lincoln Middle School and Reagan High School. These schools have been neglected for years. Now maybe they can get some sales tax love.

  • jesp89

    First of all, all of the people against the Walmart dont even live near where it is going to be built. I am 3rd generation to live in WEST END (where the Walmart is actually going to be built not the Heights) I am 21 yrs old and have lived on the same street all my life as well as my family. My neighborhood has gone really down hill since all of the bars and clubs have been built. The Walmart wont have blaring music at 3 in the morning and what i want to know is why no one protested the Target or any of that shopping center???? That is closer than the heights than the walmart.. and i didnt see any protest to any of the trashy bars and clubs either. we have drunk people walking all over the place starting thursday nights through sunday nights. we all have to get up and work but its ok for all of them to disturbe our neighborhood?? we have had people pee in out yards on the house, park in our driveways and our ditches are always littered with empty beer bottles and how is that ok?? we wont be getting that with the people that shop at walmart will we?? i think not… and all of the people that live in the area and are protesting will be the FIRST ones shopping at Walmart when they need something.. so i dont know what all the fuss is about

  • LNRP

    My husband and his brother are the fourth generation of his family to live in The Heights – all the way back to his great grandfather. We have been here 10 years because we appreciate the history and the eclectic character of the neighborhood. It is not a matter of income. It is a matter of trying to carry on the unique flavor of The Heights. People drive in from all over the city to go to Lights in the Heights, White Linen night, home tours, restaurants, etc. They are not coming here hoping to get a chance to shop at a suburban supercenter. Development that is not consistent with the neighborhood stands out like a sore thumb – look at the “limestone” strip center in the middle of Heights Blvd. Hopefully, new residents are here because they appreciate the heritage of the area. It is Walmart’s “business model” to try to break into urban areas because they think there is money there. It is not to be a partner with the neighborhood.

    • http://www.ConFrijoles.com JaimeRafael

      Wait, you say your husband is 4th generation Heights, but you’ve only lived there 10 years? The math seems a little wrong there. Also, most of the “eclectic” restaurants you speak of have only been there a few years. That character you speak of isn’t the same character as it was 10 or 15 years ago. Even DaCapo’s was new a decade ago. It’s a miracle Someburger is still sitting on the corner of 11th and Studewood.

      Let’s get it straight. The people who want to keep the Heights the same as it is now and maintain the “historical” value of the neighborhood have only been there a few years. The older residents know better. The older residents know that the Heights was once a hub of urban life until white flight happened and it was left to the growing community of Mexican Americans. Enter the moniker… Puro Heights.

      I hate Walmart too. But, I hate it for it’s business practices; not where it’s business is located. You’ll have a hard time convincing me that people in the heights are any less susceptible to consumer culture than those in the burbs. In fact, considering most of the affluent heights residents are pretty new, I would venture to say that they are the one’s Walmart was targeting.

      • LNRP

        He is the fourth generation of his family to live in The Heights at different times during their lives – not to live and die in The Heights. You should get out more – it really provides a frame of reference. I guess living in The Heights “area” since 1980 makes you the historian of The Heights. (It’s arguable that St. Thomas high school is on the “edge” of The Heights.) Thanks for pointing out what a bunch of jerks all the “new” people are.

        You’re right; none of the eclectic restaurants have been around very long. None have been here since 1892 . . . not even Someburger. Well, 30 years from now, we can say that Walmart is an historical landmark in The Heights, since it only takes 30 years (by your schedule) to become history.

        Puro Heights – que?

        • http://www.ConFrijoles.com JaimeRafael

          Look, my point with this criticism is that many of the more vocal arguments were about how Walmart would destroy the character of the neighborhood, and I argue that the character of the neighborhood has changed many times. I recognized elements of classism & racism in the arguments against Walmart. Not once did I support it being built. I still don’t, but I know that in this business-friendly city money talks and bullshit walks. The arguments against Walmart were not about it’s treatment of female employees, exploitative supply chain, or predatory business practices, and that is why I formed my criticism the way I did.
          I was pointing out the character of the neighborhood in its recent history. You are angry with me for pointing out the privilege of newer Heights residents or those who’ve returned, but you don’t get why I brought it up to begin with. People tried to use the character of the neighborhood to argue against Walmart, but what they were really decrying was the image they had in their minds of “the People of Walmart.”

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